Globally, shoppers rate the importance of value for money when convenience shopping at 8.2/10, but there is a significant gap between what shoppers want and their satisfaction levels – rated at 5.3.
See how the importance of ‘value for money’ and the level of satisfaction varies by country:
No one country is getting this 100% right but by understanding what ‘value for money’ means for shoppers in different countries, we can use deeper shopper understanding to deliver against these different needs and drive up shopper satisfaction and ultimately, capitalise on sales.
Contact us to find out more
Want to know more about shoppers in Russia? Click here to download our FREE infographic on the Russian shopper.
Global convenience shopper data and insights are NOW AVAILABLE. Contact us to access our exec summary or full data across 11 countries. The report covers:
- Channel usage
- Influences, drivers and deterrents
- Shopping missions
- Importances & ratings
- Convenience sectors’ category credibility
- Promotions and Price image
- Technology, communication & engagement
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