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Illicit Tobacco

Where there’s smokes

LINDSAY MURDOCH AND GEOFF STRONG

April 30, 2010

WHEN the last of Australia’s tobacco farms closed near the Victorian country town of Myrtleford about three years ago, Australian law enforcement agencies thought it would shut down a black market in what smokers know as ”chop chop”, or unbranded loose-leaf tobacco. But, it seems, little has changed.

”My corner store sells me half a kilo of chop chop under the counter for $70,” says a hard-core smoker in Geelong, who does not want to be named. ”That makes me 400 cigarettes and costs me less than half it would to buy them legitimately.”

Sydney University professor Renee Bittoun runs Australia’s only dedicated smoking cessation clinics in two of Sydney’s hospitals. She believes illegal tobacco, both locally grown and imported, is widespread and could account for a quarter of all tobacco being smoked in Australia.

Bittoun fears that the government’s increase in excise will further increase illegal tobacco’s market share, doing even more damage to the lungs of those who inhale its smoke.

”It is not hard to grow and, given it looks like big spinach, might not normally attract much attention. I have been told the Tax Office loses $400 million a year in excise due to illegal crops. Given the size of government excise, chop chop is very cheap and it is often sold under the counter by weight by unscrupulous tobacconists, grocers and even service stations.”

She says that although the regulated industry is gone, farmers can easily plant tobacco in an an isolated back paddock. ”They are paid cash in hand and its distribution is controlled by Mafia-like organised crime organisations.

”My information is that whenever there is a bust and a container of chop chop is seized, legal cigarette sales increase.”

While illegal tobacco continues to be grown in Australia – a backyard full of it was discovered in Sydney’s famous Bondi only a year ago – most of it comes from overseas.

According to customs officials at wharfs and airports, criminals are importing huge quantities of tobacco products into Australia and officials say they now expect the trade to increase following the hefty tax rise for cigarettes announced by the federal government.

Over the past three years, customs and border protection officers have seized 715 tonnes of tobacco and 217 million cigarettes in sea cargo. They can only guess at how much is being smuggled undetected, some of it in shipping containers filled with tobacco products worth millions of dollars.

According to a recent PricewaterhouseCoopers report that was commissioned by the tobacco industry, illegal tobacco now accounts for a staggering 12.8 per cent of total tobacco consumption in Australia, resulting in a $624 million revenue loss for the federal government.

The World Health Organisation has predicted that illegal tobacco consumption will outstrip legal tobacco worldwide by 2020. An estimated 10.7 per cent of global sales of tobacco are illicit, representing 600 billion cigarettes, according to the Framework Convention Alliance, a conglomerate of international non-government organisations that works to reduce the devastating health and economic impact of tobacco.

This represents revenue losses of between $US40 and $US50 billion to governments around the world.

Former Australian Customs investigator Richard Janeczko says tobacco smuggling has become as big a problem as the smuggling of drugs, weapons and wildlife.

”Tobacco smuggling is popular with criminals because the penalties are far less severe than [for] other crimes like drug smuggling,” says Janeczko, who was customs national manager for investigations until he retired in October last year.

”Some criminals have made the choice to smuggle tobacco because of that.”

Drug smugglers face up to 25 years’ jail, but the maximum penalty for tobacco smuggling is only 10 years. ”Drugs are a highly emotional issue for governments, while tobacco is seen as being quite benign,” says Janeczko, who now works as an industry consultant, including for tobacco companies.

Janeczko says reports indicate that some terrorist organisations are even using the trafficking of illegal tobacco to fund their activities. ”These range from the IRA to Middle Eastern groups,” he says.

Indeed, a 2008 report by the Royal Canadian Mounted Police identified 105 organised crime groups involved in illicit tobacco trading. Most of the groups were also involved in either drugs or weapons smuggling, or both. According to PricewaterhouseCoopers, tobacco smuggling has been linked to organised crime in Australia, including drugs, money laundering, identity fraud and stolen car rackets.

In Australia, the smuggling ranges from people arriving from overseas with more cigarettes in their luggage than they are allowed, to shipping containers that criminals hope will not be checked on arrival at ports.

”A container may be marked as containing pretzels and the criminals are prepared to run the gauntlet at the dock and hope it slips through unnoticed,” Janeczko says.

”The organisers are extremely difficult to catch.”

(In 2003, customs officers found 7 million cigarettes hidden in a shipping container in Sydney. The tobacco haul, which would have cost the federal government $1.5 million in lost duty, was found at Botany Bay in a shipment of decorations and novelties from China.)

Janeczko says that when governments raise the value of goods, such as cigarettes, law enforcement agencies worldwide have found they have had to step up their efforts to stop criminals flooding the market with illegal products.

The main source of black-market tobacco in Australia is now believed to be Indonesia, where the tobacco industry is largely unregulated.

The PricewaterhouseCoopers report says that as well as Indonesia, illegal tobacco has been coming into Australia from China, Vietnam, Syria, the Philippines, Brazil and the United Arab Emirates.

A confidential report by Australian Customs/Border Protection Services says that in the six months to December 2009, 12 consignments of illegal tobacco were intercepted – a 100 per cent increase on the same period in 2008. Eleven of the 12 were from Indonesia. Also, more than 37 million cigarettes were seized during the same six months – 39 per cent more than the same period in 2008.

Five of seven of these seizures were from China.

The PricewaterhouseCoopers report estimates that 2.3 million kilograms of illegal tobacco was consumed in Australia in 2009, representing a taxation revenue loss of $624 million, up from an estimated $450 million in lost government revenue from illegal tobacco sales in 2007.

Chop chop is a distinctly Australian term that is said to have been coined by staff at the tobacco manufacturer W.D. and H.O. Wills in the mid 1990s when they were coming to terms with the illegal trade on their business. It is supposed to refer to the production process of the illegal traders, who merely chop up the cured leaves.

While there are some who believe that smoking chop chop is less harmful that conventionally manufactured cigarettes, chemical analysis of various samples has found it to be contaminated with everything from raw cotton to cabbage leaves and grass clippings.

Of particular concern to health officials, a dense fungal contamination is usually found because of the way it is cured. This is believed to cause toxic responses in the lungs, liver, kidneys and skin ranging from allergies to bronchitis and asthma. This is in addition to the lung cancer caused by smoking all tobacco products.

Professor Bittoun says it is difficult to determine how much chop chop is being smoked because people are loath to admit doing something illegal. But a study done in her clinics in 2002 found that 43 per cent of her patients smoked it, with 83 per cent saying they did so because it was cheaper and 58 per cent because they believed it to be healthier.

Overseas evidence confirms the widespread use of illegal tobacco. In 2005, visiting professor Gilbert Geis of the University of California undertook a study of the use of chop chop for the Australian National University. While he refers to the difficulty of establishing real facts on smoking because people play down the amount they smoke, he cites British researchers aware of such underestimation who resorted to examining empty cigarette packets left by fans at a football match. They found 50 per cent were counterfeit, suggesting the cigarettes contained inside were composed of illegal tobacco.

But some health researchers believe the use of chop chop in Australia is not as great as others believe. Rob Moodie, chairman of the Preventative Health Taskforce, which recommended the increased excise and plain packet labelling, says it accounts for about 12 per cent of tobacco use in Australia.

He says the reforms will have little impact on chop chop use. ”It is much easier in Australia to manage illegal tobacco than it is in middle Europe, for example. I admit that policing illegal tobacco is going to have to be dealt with, but increasing the excise is likely to be a key tool to encourage smokers to give up.”

Professor Ron Borland, of Melbourne University and Cancer Council Victoria, believes the total use of illegal tobacco is even less than 12 per cent, but is relatively high in very low socio-economic groups such as the homeless. He says chop chop use has fallen since the demise of the local tobacco industry.

Tobacco Excise Tax Increases

The announcement today of mandated plain packaging and an excise tax increase is a shameful distraction from the government’s bad week of election deck-clearing and back flip on core promises. Tobacco excise is a heavily regressive tax, because smoking is now more or less confined to low-income earners, so that will be coming directly from the pockets of those least able to afford it. Not exactly flash in equity terms. There is also no evidence that packaging influences youth to buy cigarettes. there are other influencers at play in their decisions around tobacco. However they are price sensitive and this large increase in price will send them looking for cheaper alternatives through an illicit black market. It is possible to buy a pack of counterfeit cigarettes for $7 so why would anyone pay $20 for the same article. The excise tax decision will fuel the black market and organised crime.

Plain Packaging of Tobacco – unproven policy

The Convenience Store sector (stand alone or as part of a petrol station forecourt) comprises 15,000 stores, contributes around $16.5 billion dollars to the Australian economy and employs more than 150,000 Australians. Many of these employees are new entrants to the workforce and immigrants. They rely on visual cues for product selection and we have real concerns for retailers as they struggle to restock and service consumers when legal products are unable to be quickly differentiated from each other. The Association is also concerned about any policy which would drive consumers to an unregulated and potentially hazardous chop-chop or black market for tobacco products.  

The Australian Association of Convenience Stores supports all legislation and policy changes that are evidence based and as yet there is no evidence that plain packaging will decrease smoking in the general population let alone in the high focus youth category. In October 2009 the AACS called for increased government action on underage smoking and that like alcohol it was illegal for youth to purchase, possess and puff. Currently retailers bear the onus of responsibility for the non-supply of tobacco products to young people. We would like to see the burden of responsibility and associated penalties (even if it is confiscation of the products from those under 18) be shared across the community.

Nanny State – ALlowing poeple to make their own decisions

The tide of activism is greater in the USA than here around the increasing moves by governments to regulate almost every aspect of our lives. A new party has been established, called the Tea Party, and it is calling on americans to take back their rights to make decisions. They are against big government and recoil at the prospect of higher taxes on individuals, companies and goods and services. There is no doubt that we are seeing similar activity by governments in Australia especially the Federal Government so we wonder if a ground roots activism is timely in this an election year.

Tobacco Excise Tax – Unintended Consequences

A $6.50 tax hike on cigarettes will fuel black market tobacco sales, hurting small businesses

The Federal Government’s National Preventative Health Taskforce proposal to increase a packet of 30 cigarettes by $6.50 will take business away from legitimate retailers and force consumers into the illegal, black market.

AACS supports measures to reduce smoking, particularly youth smoking. However, a $6.50 increase will make illegal tobacco products more attractive to consumers, particularly those already doing it tough.

 According to a recent report by Price Waterhouse Coopers (PWC) illegal tobacco sales already make up 12% of the Australian market.

 “In Australia, a pack of counterfeit cigarettes can be bought easily for $7 or less*. Why would consumers pay $20 for a packet of cigarettes if they can buy them somewhere else for $13 less?” Ms Moon said. “When cigarettes become more expensive consumers simply look for cheaper alternatives. We are concerned that a substantial $6.50 tax hike will shift tobacco purchases away from legitimate, hard working retailers into the flourishing black market.

 “There are certainly international examples of significant tax increases that have resulted in an increase in illegal tobacco smuggling.”  “For example in Ireland, significant tax increases have led to a situation where one in four cigarettes sold in Ireland are illegal.” Ms Moon said.

“This proposal appears to be a short sighted solution to simply raise revenue rather than a serious approach to addressing the long term issue of smoking in our community” 

“AACS urges the government to think twice about the implications of this proposal. A tax hike of this proportion would hurt low income families and could seriously undermine Australia’s successful tobacco control efforts.” Ms Moon said.

 * Weekend Australian, 4 July 2009, Illegal smoke trade has plenty of puff

Obesity Actions

The past few weeks have seen a considerable ramp up in the Obesity debate with the Inaugural Summit at the end of March and recent reports out of WA on Obesity not being a bigger health threat than smoking -http://m.theage.com.au/national/put-soft-porn-out-of-view-experts-20100404-rlnu.html. At the Obesity Summit Despite consensus as to the severity of obesity in Australia, there was an absence of agreement in regards to whether obesity policy should be government-or self-regulated. Peter West, general manager of MARS Chocolate, pointed to a number of company initiatives including the introduction of RDI (Recommended Daily Intake) information. Thhe plethora of conflicting food information and competing interests has done little to improve consumer understanding, wellbeing and health. While there was broad agreement on the gravity of the problem, this was not matched by commensurate solidarity regarding a viable solution. There is little evidence about the “right” approach and AACS has provided commentary about ensuring any legislated requirements do not impose further operational burden on retail (and supplier) industry members. Why suppliers? Because any fat tax could impact retailers negatively in terms of transactions in store and foot traffic. The “on the go” shopper is an important component of C-Store transactions.

Obesity and Food Regulation

In the Australian community there is a wide understanding of the impact of unhealthy eating habits and the lack of exercise on the population and by extrapolation the economy. Currently, one-third of chronic disease and injury in Australia is attributable to modifiable risk factors and these chronic diseases consume around 70% of the nation’s health care budget. The government is working with large manufacturers to ensure that the food we buy and eat meets the daily recommended amounts of a number of additives and flavourings. The key one of course is salt and the amount of salt in Australian manufactured breakfast cereals and breads is being reduced in order to improve the diets and health of the Australian population. Interestingly this reduction is being implemented in a self regulatory environment with manufacturers willingly adapting their products to meet new health guidelines. It proves that heavy handed legislation, which often has unintended consequences, can be avoided under the appropraite industry and government consultation partnership.

Employment

I remain concerned about teh ability of Convenience Store operators to attract and retain good staff especially as the economy rebounds. Ross Gittens http://www.smh.com.au/opinion/by/ross-gittins in the Sydney Morning Herald www.smh.com.au touched on this staffing issue last Staurday. His comments certainly resonated with me as I was working in the recruitment sector when Australia had its lowest unemployment levels in 60 years – down at 4.3%. There is no doubt we will be back to full employment capacity soon as we see business confidence rise. Even at it’s worst unemployment only reached 5.8%. As employment continues to rise there will be tension between government sponsored infrastructure jobs which attract a lot of blue collar workers and the need for some of the same skilled people in the  C-Store sector. The sector will need to be diligent in ensuring it can maintain the employment numbers required to run the stores in what is an increasingly regulated environment. The requirements for staff to be trained and aware of their compliance responsibilities make the sector less attractive than a job on a building site for example. A conundrum for operators and owners to be aware of as 2010 progresses.

Recuitment and Retention

Lately I have been inundated with recruitment ads, calls from head hunters, invitations to Link to people via various social media websites and requests to be a referee. It appears that the increased business confidence in Australia and the robust economy is causing employers to start hiring and employees to think about new options. I think it is fair to say that over the last 12 months many people have been stuck in their careers, in what Dr. Suess calls “The Waiting Place … for people just waiting.” Not satisfied where they are; however, not willing to take the risk to make a change, to try something new. So they remain, going through the motions at work.

Dr. Suess continues in his book “Oh the Places You’ll Go!” on the journey of the ups and downs, overcoming fears, enforcing that we will succeed despite the challenges we will face.

We start life with so much potential. We are fearless and have big dreams. Our parents have big dreams for us and we ourselves believe that anything is possible when we are young. However, as we age we take fewer risks, we let fear rule our lives and can often settle for the status quo. So where do things go awry?

As Dr. Seuss writes in this inspirational book -

“You have brains in your head.
You have feet in your shoes.
You can steer yourself any direction you choose.
You’re on your own. And you know what you know.
And YOU are the guy who’ll decide where you go.”

At what point do we let others decide our fate? When do we forget that we are the ones who decide where we go?

Finally, Dr. Seuss ends with “Today is your day! Your mountain is waiting. So … get on your way.”

This is some of the best career advice I think employees will find! It is also wise advice for employers as they strive to retain people in their business. The challenge for employers is to find new things for their staff to do that keep them engaged, present in their role and performing for the company. The AACS Conference on 30 March will address some of these issues for employers. See our website www.aacs.org.au for more details.

Personal Accountability

I am often intrigued by the level of government intervention into our personal lives and how we ensure we achieve the correct balance in areas of public concern such as rising health costs and the right of citizens to exercise personal choice and live by the consequences of their decisions. I was reminded of this when watching the episode of South Park which deals with the consequences of smoking for the boys (Butt Out, Season 7 Episode 13 – www.southparkstudios.com/clips/104382). When caught smoking the boys and their parents find it easier to blame the tobacco industry and other external forces such as advertising, television and Hollywood movies and stars, rather than acknowledge that people make decisions each day that they have to live by and that no one “made them do it”. The episode goes on to advocate accepting personal responsibility for behaviours and taking the consequences for it. The episode also portrays the lengths to which some health advocates will go in order to ensure an outcome in their favour. While highly satirical, South Park does hit some thought provoking issues that we are facing in Australia. The Episode also pokes fun at cheesy awareness programs that fail to treat young people as intelligent and discerning.  We cannot, nor should we remove personal choice from people. Nor should we impose restrictive regulations that have an impact on small business or indeed larger organisations. The Convenience Store sector is particularly vulnerable to price changes on products in store as shown by the 2009 State of Industry report.