iRexchange eyes Metcash sales as retailers, suppliers sign up.

iRexchange, the digital start-up threatening Metcash’s dominance of the $18 billion wholesale grocery market, is confident of achieving at least $4 billion in sales as retailers and suppliers join the online portal. Since commencing trade in January 2017, iRexchange has signed up almost 500 independent food and liquor retailers and 150 suppliers, including major brands such as Kraft and Heinz, Twinings, Reckitt Benckiser, Johnsons, Cussons, Bellamy’s and San Remo. After launching in Victoria, NSW and parts of Queensland, iRexchange is now expanding into other states to build a national footprint and eyeing new channels including pharmacy, petrol and convenience and food service. www.afr.com