Customer Zone Merchandising Optimizes Path to Purchase

Howland Blackiston, Principal of King. Casey will be a keynote presenter at the AACS Convenience Leaders Summit in Sydney on 23/24th August and will also be part of the AACS Overseas Study Tour in October 2017. Make sure that you do not miss these terrific and informative events.

Customer Zones: The Critical Elements
The most successful retail and restaurant brands have recognized that their stores are not just branded boxes. Each store is actually a collection of many individual “customer operating zones”. By identifying these zones and understanding how customers think and behave in each zone, retail and restaurant brands can create zone-specific merchandising strategies and communications that are sharply responsive to how customers use these zones. The end result is a customer experience that is faster, easier, and more enjoyable, while differentiating the brand and maximizing business results. “COZI®” (Customer Operating Zone Improvement) is the proven methodology pioneered by King-Casey and used by many leading retail and restaurant brands to develop path to purchase communications and merchandising strategies that drive sales. ​
View This Free Report
See how this blend of science and creativity is used to help retail and restaurant brands manage their entire customer journey. Learn the step-by-step process and discover the kind of results brands are realizing. Just click on the image for your free copy of our detailed King-Casey report: Using Customer Zone Merchandising to Increase Sales and Improve Customer Satisfaction.

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