Morrisons goes after 'dusk and dawn' shoppers

Denise Roland 17 Aug 2014 Telegraph UK Morrisons has fired the latest shot in the battle to claw back market share from discounters by extending opening hours at nearly half of its stores. Britain’s fourth biggest supermarket will on Monday extend opening hours to 6am -11pm at 230 of its 490 shops. It hopes the move, which will mean Morrisons stores will be open for 1,600 more hours per week in total, will help capture growing numbers of so-called “dawn and dusk” shoppers. A recent poll by YouGov found that one in five shoppers prefer to visit the supermarket before 9am or after 8pm, either because it is “quieter” at these times, or because of work or family obligations. Dalton Philips, Morrisons’ under-pressure chief executive, said stores “need to be open for longer” to meet the demands of “modern family life, flexible working hours and busy schedules”. The Morrisons boss,…

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Young women, teens dropping mags for net

Lara Sinclair AUGUST 18, 2014 THE AUSTRALIAN YOUNG women’s, teen and tween titles suffered among the biggest print magazine circulation declines in the six months to June as young readers continue to turn to the internet for entertainment. Readers did not respond well to Bauer’s move to merge the staff of Cleo and Dolly in November. Dolly’s print sales plummeted 37.6 per cent from 80,315 in the June half last year to just 50,125, losing leadership of the teen category. Cleo’s sales also tumbled, down 30.1 per cent to 53,221 copies, while Cosmopolitan’s circulation was down 7.9 per cent to 90,520. The bad news was not limited to Bauer’s titles as Pacific ­Magazines’ Girlfriend was also significantly down, its paid circulation falling 28.5 per cent to 50,045. Total Girl’s circulation fell 29.2 per cent to 34,721 and K-Zone’s paid sales fell 22.1 per cent to 31,180. There were “green shoots”,…

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Wine bottle health warnings urged

AUGUST 11, 2014 AAP LABELS on alcohol products should warn about the harmful effects of drinking, Britain’s All Parliamentary Party Group on Alcohol Misuse says. HEALTH warnings are a prominent feature on tobacco products but consumer information provided on alcohol packaging only extends to volume strength. The group has called on political parties to commit to 10 recommendations which they say will help to minimise alcohol-related harm in the UK – including the introduction of health warnings on alcohol products. The recommendation document states: “Health warnings are a familiar and prominent feature on all tobacco products. Likewise, detailed nutritional labelling is ubiquitous on food products and soft drinks. “Yet consumer information on alcohol products usually extends no further than the volume strength and unit content. “In order to inform consumers about balanced risk, every alcohol label should include an evidence-based health warning as well as describing the product’s nutritional calorific…

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Introducing RANGEme (www.rangeme.com.au), Australia’s online FMCG market place which connects buyers and suppliers.

The RANGEme platform aggregates product proposals from hundreds of suppliers, placing them into a convenient online location where buyers can review for potential ranging. RANGEme has partnered with leading Australian Retailers in the Grocery, Pharmacy and Convenience channel and is showcasing 1000s Australian and overseas suppliers to over 500 buyers who buy for over 6000 retail outlets nationally! Benefits for Buyers » Keep up-to-date with trends » Save time in reviewing product proposals » Manage all proposals in one place » Never miss out on product launched » Receive key product information the first time Benefits for suppliers » Launch products into new retail channels » Increase distribution in current channels » Keep track of buyer interest » Secure and confidential Visit www.rangeme.com.au for more information or contact us on support@rangeme.com.au or 02 9199 8530

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Woolworths trade mark maps out financial services ambition

Eli Greenblat July 30, 2014 The Age Eager to not fall behind arch rival Coles as it pushes deeper into offering a suite of financial services to shoppers, Woolworths has mapped out its own ambitious plan for its ‘Woolworths Money’ brand by securing new trade marks across a slew of products including deposit taking, personal loans, residential mortgages and even superannuation and retirement funds. Woolworths has registered a new trademark for its ‘Woolworths Money’ livery which stretches the brand over a range of financial goods and services that includes insurance, bank savings and investment accounts, personal loans and home loans. The trademark, lodged with the Australian Trade Marks Office in late June, also opens the way to a possible move into financial planning with one category covering insurance administration, consultancy and information services, as well as pension and retirement and superannuation plans and funds. Importantly, the trade mark centralises the…

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CHOCOLATE CRAVINGS AND MEDIA SAVINGS

Vlad Radosavac 29-07-2014 Nielsen Market mix modelling (MMM) is widely used to review and optimise media spend, using sophisticated mathematical models of the past to predict the future – but if the findings and recommendations aren’t translated and implemented into your media planning and buying strategy, nobody wins and these powerful analytics projects become a sophisticated, but shelved, ‘nice to know’. MondelÄ“z, Carat and Nielsen set out to change this during a recent project with the Cadbury brand. The three players came together to flip the equation and put the consumer at the heart of the analysis with impressive results. Market Mix Models as an enabler rather than a capability With a goal to optimise and execute media spend using the consumer as the start; we decided to do things differently to the usual MMM process. We started with the end goal in mind and figured out how to run…

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