FMCG and Retail industry Shopper Marketing Benchmark Survey

POPAI and ShopAbility, with the support of TorchMedia, are running the first Australian FMCG and Retail industry Shopper Marketing Benchmark Survey.

This industry study is for YOU. It will give you and the FMCG and retail related sectors a comprehensive overview of the state of the shopper marketing function, what best practice is, and where the main challenges and opportunities are.

All participants receive a free summary of the findings in July.

The survey is now running and closes on June 2. It will take approx 30 mins to complete.

Forward to a friend in the industry! If you think someone else involved in, or with views of the shopper marketing and category functions, would be interested in participating (and receiving the findings), please send them this link - http://www.ys3.net.au/surveys/5/y100514register.asp

The more the merrier for a robust sample and holistic view.

Thank you for your participation, we look forward to presenting you with the results!

If you have any question please contact:

Norrelle Goldring
Director
ShopAbility
(M: 0411 735 190; E: norrelle@shop-ability.com.au ; W: shop-ability.com.au)

Karen Spear
General Manager
POPAI Australia & New Zealand
M: 0412 668 579; E: karens@popai.com.au ; W: popai.com.au