What wine is really a ‘Smart Buy’ and which one should you not ‘Select’

Jason Murphy
NOVEMBER 1, 2015
news.com.au

Your local bottleshop? BWS, along with Dan Murphys, Cellar Masters and Langtons, is owned by Woolworths. They’re taking over the market. Picture: Megan Slade.
WOULD you buy a Woolworths Select Chardonnay? Would you be mad if you found out you already had?
Aussies have a serious taste for vino. We’re going off beer, and on current trends we will soon drink more alcohol in wine form than beer form.
But are we really getting the good stuff? The answer may surprise you.
A lot of the wine for sale in Dan Murphy’s is Woolworths’ own brand. Take the Bay Estates pinot noir ($15.99 a bottle). It sounds like it was made by a small family-run vineyard somewhere coastal. Or the Spanish tempranillo ‘Lovers not Toreadors’($16.99 a bottle). The label is so chic, so hipster, you’d feel trendy bringing it to a dinner party. These wines might sound like they’re the work of eager local vignerons, but no such luck.
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